Hemp THC Drink Volumes More Than Doubled in 2025, Trade Data Shows

SOUTHEAST, July 27, 2026: The hemp-derived THC drinks category grew 133 percent in 2025 to more than 1.6 million case equivalents, according to data released July 21 by the Hemp Beverage Alliance and Vermont Information Processing, a measure of scale that arrives as brands across the Southeast continue expanding product lines and retail distribution.

The category added nearly one million cases over the year, rising from 692,000 in 2024, according to the report. Points of distribution grew 129 percent to just over 305,000, and average monthly volume more than doubled to just under 135,000 cases. Drinks dosed at 6 to 10mg of THC overtook the 10mg-and-above segment during the year, a shift toward lower doses. "Hemp beverages are no longer a novelty," said Anna Edgren, director of operations at the Hemp Beverage Alliance and the study's lead author. "Consumers are incorporating them into the buying patterns they currently follow for alcohol."

In Louisiana, Crescent Canna launched Crescent 9 Passion Punch, a limited-edition summer seltzer at 5mg of hemp-derived THC per can, according to Beverage Information Group. The New Orleans company is selling it direct to consumer and through Louisiana retailers. It is the second limited-edition flavor Crescent Canna has released in 2026, following a Mardi Gras-themed Parade Punch in January. Louisiana caps hemp-derived delta-9 THC beverages at 5mg per serving under Act 752 of 2024, with one serving per container and sales restricted to buyers 21 and over at licensed retailers.

Trade coverage published July 21 by Shanken News Daily identified the distributor behind cbdMD's Oasis launch into South Carolina liquor retail as Morales Beverage Group, the rebranded distribution business of Mexcor International. Earlier releases named the two companies separately, leaving the partner unclear. Oasis is selling its Social Tonic seltzers, THC shots and Mixer, a zero-proof spirit, in the state, which places no age restriction on hemp THC sales after 21-and-over legislation failed in June.

Georgia's Senate Bill 33 remains the region's most consequential pending measure, and would apply a 0.4mg total THC per container limit to consumable hemp products, according to legislative trackers. Sources also diverge on Georgia's current beverage ceiling, described variously as 10mg per 12 fluid ounces and as 5mg of delta-9 THC per single-serving container under Senate Bill 494. In Mississippi, trackers disagree on whether Senate Bill 2645, which would prohibit hemp, THC and kratom beverages outright, took effect July 1 or died in committee in February.